ikram/ali
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← Selected work01 / FASHION · SHOPIFY

SOON MATERNITY

A clearer route
from discovery
to fit.

A Shopify storefront for maternity shopping, with custom sections and an automated size chart.

Explore the live store
MY CONTRIBUTION
Shopify design & development
THE WORK
Storefront · Custom sections · Size chart
THE CONTEXT
Maternity & nursing clothing
THE STOREFRONT, IN CONTEXTLIVE CAPTURES / OCT 2026
Soon Maternity desktop homepage with campaign photography, shopping navigation and the seasonal collection.
01 / Desktop storefrontFull size
Soon Maternity mobile homepage with its menu, campaign image and Shop Dresses action.
02 / Mobile storefrontFull size

Current store shown; it may include changes made after my project. The contribution described here follows my original portfolio record.

THE SHOPPING QUESTION

Finding a style is one decision.
Finding a fit is another.

For maternity and nursing clothing, product choice comes with questions about changing measurements, comfort, and everyday use. A useful storefront needs room for both the collection and the information behind a choice.

My work covered the Shopify storefront, custom sections, and an automated size chart. This case follows those capabilities from browsing to the product decision.

01

DISCOVER / CUSTOM SECTIONS

Give the collection
a clear starting point.

“Where do I begin?”

Custom Shopify sections were part of my contribution. They provide the building blocks for arranging a storefront around a brand’s products and content.

The current collection view makes the shopping structure visible: product photography, names, prices, colour options, filtering and sorting sit together. It shows the context in which a shopper moves from the range to an individual product.

Soon Maternity collection grid showing product photography, names, prices, colour swatches, filter and sort controls.
03 / Current collection viewFull size
THE DESIGN PRINCIPLE

Let the products lead. Give the next decision a clear place.

02

DECIDE / AUTOMATED SIZE CHART

Put useful guidance
beside the choice.

“Which size should I choose?”

My contribution included an automated size chart, giving shoppers a practical sizing reference while considering a product.

On the current store, the size guide opens from the product page. The dresses view brings bust and hip measurements, centimetre/inch controls, and a size chart into one panel.

Actual Soon Maternity size-guide panel with Dresses selected, bust and hip measurement fields, unit controls and an international size chart. No measurements have been submitted.
04 / Live size guide · Dresses selectedFull size
01 / CATEGORY

Guidance changes with the garment category.

02 / MEASUREMENT

The panel explains which measurements to use.

03 / REFERENCE

Size ranges remain available alongside the fields.

Inspect the current product and size guide
03

CONTINUE / STOREFRONT DEVELOPMENT

Keep the product
and its details connected.

“What do I need to know next?”

The storefront build connects the collection to an individual product. The design consideration is simple: keep the garment, available options, and useful information within the same shopping context.

This current product view shows that relationship in practice, with the image beside the description, size controls, sizing help, and delivery information.

Current Flowy Wide Leg Pants page with product photograph, description, size choices, size guide and delivery information.
05 / Current product detail viewFull size

THE CONTRIBUTION

A storefront.
The details that
make it useful.

01

Shopify storefront

Store design and development on Shopify.

02

Custom sections

Shopify sections tailored to the storefront.

03

Automated size chart

Sizing support within the shopping experience.

Project record & image sources

About the evidence

Project scope comes from my original portfolio. The desktop and mobile captures were made on 23 October 2026 and show the store at that time. They are not archived launch screens or a before-and-after comparison.

The case describes features and design intent. Commercial performance metrics are not included because a verified measurement record was not available.

Original supplied Soon Maternity portfolio board.
Original portfolio image · open to inspect

YOUR STORE, YOUR NEXT STEP

What needs to feel
clearer for your customers?

Discuss your store
NEXT PROJECT / WELLNESS · SHOPIFYVegiVital