Start with how people shop.
Category-based browsing gives the collection a clear structure and helps customers reach a relevant starting point.
03 / HERSHAPE
Confidence starts with the experience.
A soft, expressive storefront that puts product discovery and real-life context at the heart of the journey.
THE OPPORTUNITY
Start with the customer.
Help shoppers understand the differences between products and find the right option for their preferences.
THE APPROACH
Connect the experience.
Category-led navigation, comparison content, and community sections make the range easier to explore and understand.
Make the differences visible.
Product comparison blocks bring useful distinctions into the browsing experience so shoppers can assess their options.
Give the brand a human presence.
Community and social-proof sections bring real-life context into a soft, considered storefront.
A similar ambition for your brand?
Let’s talk about itTHE WORK, IN DETAIL
Every part has
a purpose.
The original project board brings together the storefront, key sections, and features developed for hershape.
NEXT PROJECT / SKINCARE / SHOPIFY